In the context of the global consumer market segmentation, “thousands of people, thousands of tableware” is gradually becoming the norm. Ceramic tableware, as both practicality and aesthetics of the protagonist of the table, is experiencing a transition from traditional to diversified product lines. This trend not only reflects the consumer’s pursuit of a personalized lifestyle, but also reflects the manufacturer’s product innovation and market layout on the initiative of the strain.
Ceramic Tableware is No Longer A Single: Product Line to Multi-Dimensional Expansion
Early ceramic tableware to the basic dishes and bowls, emphasizing the “can use, durable”. Now, with the changes in lifestyle and food culture, ceramic tableware product line is moving towards functional diversification, scene segmentation, design differentiation of the three directions of rapid development. 1:
Functional Diversification
From the daily use of rice bowls, soup plates, salad bowls for Western-style diet, steak plate, and then specially designed for microwave ovens and heat-resistant ceramic tableware, functionality has become the primary indicator of product development. Tableware is no longer just a tool for eating, but has become a “supporting role” for healthy eating and convenient cooking.
Scene Segmentation
Outside the family table, the use of ceramic tableware scene is also extending, covering the hotel, high-end restaurants, cafes, airline catering, festival gifts and even picnic portable tableware. To cope with the needs of different scenarios, manufacturers have made a great distinction in design – for example, the hotel tableware wear-resistant and easy to clean, the cafe utensils focus on the feel and style unity.
Design Differentiation
Design aesthetics has become the key to whether tableware products can stand out. Traditional blue and white, antique glaze, national style landscape still has a stable market, while modern minimalist, Scandinavian style, ins style, etc. are also popular in overseas markets. Some high-end brands pay more attention to the original pattern and limited edition cooperation, to enhance the added value of the product and collection properties.
To Meet the Diversified Needs of the Market, the Key Shift in Manufacturers
Behind the diversified demand for ceramic tableware manufacturers have put forward higher requirements. They must have the following capabilities:
- Flexible production capacity: able to quickly switch from bulk orders to small quantities of multi-style orders;
- Design and innovation capabilities: with its own design team, able to meet the ODM, OEM multiple demands;
- International certification and safety standards: such as FDA, LFGB certification, in line with the export of Europe and the United States and other major market standards;
- Rapid response to the supply chain: with the ability to sample sampling, inventory management, transportation and packaging, and other full-process capabilities.
It is this type of ability, so that China’s Chaozhou ceramic industry cluster in the global ceramic tableware market to maintain strong competitiveness.
Chaozhou Ceramic Manufacturers Association: Connecting the Market and Manufacturing Bridge
As the core force of China’s ceramic capital, the Chaozhou Ceramic Manufacturers Association brings together many strong ceramic tableware manufacturers. These manufacturers not only plowing the traditional craft, but also continue to explore the diversification of ceramic products, with:
- Mature OEM/ODM customization capability;
- Covering a full range of ceramic product lines such as tableware, tea sets, kitchen utensils, etc.;
- Rich export experience, with products exported to Europe, America, the Middle East, Southeast Asia, etc.;
- A high degree of sensitivity to the fashion trends in the international market.
Among them, the following member companies are particularly representative:
Yicheng Ceramic Manufacturer: focusing on high-quality daily-use ceramic tableware, good at creating original design series with oriental flavor and modernity;
Jinhua Ceramic Manufacturer: famous for baking tableware and family daily-use ceramics, with flexible customized development and rapid response capability;
Yongjian Dinnerware Manufacturer: specializing in the export market, with a wide range of product styles, including hotel-specific, simple and modern, and European high-end series;
Lianyuan Tableware Manufacturer: focusing on environmentally friendly materials and sustainable design concepts, which is suitable for brand customers with high requirements for sustainable development;
Loving Home Tableware Manufacturer: focusing on home tableware, emphasizing the integration of aesthetics and practicality, widely loved by overseas consumers.
Conclusion
The diversified development of ceramic tableware is not just a change at the product level, but also a result of industrial upgrading, market drive and cultural integration. The Chaozhou Ceramic Manufacturers Association will continue to help local manufacturers deepen their product power, expand the global market, and work together to promote the spread of aesthetics of Chinese ceramics on the world’s tables.
